Monday, June 6, 2016

The appearance of virtue is an important source of a leader’s soft power or the ability to get what one wants by attraction rather than coercion or payment. Indeed, for Machiavelli, a prince’s virtues should only be apparent, never real.

The appearance of virtue is an important source of a leader’s soft power or the ability to get what one wants by attraction rather than coercion or payment. Indeed, for Machiavelli, a prince’s virtues should only be apparent, never real.
by Nasr El-Deen Abou-Taleb

June 06, 2016 at 07:24AM
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