In the publishing industry's endless discussions of “print versus digital,” we often miss this lesson: Print means credibility, and credibility means more web traffic. ...... data obviously tell it that internet users believe information on a web site that is associated with a print publication tends to be more trustworthy than information on other web sites.

In the publishing industry's endless discussions of “print versus digital,” we often miss this lesson: Print means credibility, and credibility means more web traffic. ...... data obviously tell it that internet users believe information on a web site that is associated with a print publication tends to be more trustworthy than information on other web sites.

by Nasr El-Deen Abou-Taleb



November 08, 2014 at 09:09PM

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